Tips to Market Your Company
Roofs not only tie the foundation and walls together in buildings, they also protect the inhabitants and furniture inside. The smallest hole in the midst of asphalt shingles can lead to mold and mildew within the house or commercial property below it. Hail, wind, and storms can quickly tear the roofing materials off, exposing people and belongings to the elements. When you own a construction company that specializes in roofing solutions, your expertise is paramount to ensuring families and businesses stay safe.
Get leads when you market your business online and through social media to ensure continued growth in your business. While you are at it, check with the brokers at the Business Insurance Center about your roofing contractor insurance policies. We can check your current coverage for gaps so when new clients come in, you know you have what you need to protect your company.
4 Tips for Marketing Your Roofing Company Online and on Social Media
When word-of-mouth doesn’t work, you can move to an online presence with a few steps. You don’t have to hire an agency for the job. Here are some tips to get you started:
- Have a website. It shouldn’t be a surprise that you need a professional website and social media presence. Today’s customers start searching the Internet for their next contractor. They check reviews and even use social media to get recommendations before they call you. Having a simple and useful website is a good start. You can also add a blog to your site that offers suggestions and tips for keeping their roofs in tip-top shape.
- Keep an online portfolio for your roof work. With each job, take before and after pictures. Then, add them to a portfolio page on your website and your social media accounts. You can even share those ‘behind the scene’ photos of your team working or enjoying a quick break on a beautiful day. This helps showcase your work and reveals the human side to the job.
- Ask for testimonials and reviews from satisfied customers. Word-of-mouth is still the best word, but it has now moved online. Be sure to ask your customers to review one of your online profiles, like Yelp or Google My Business. You can even set up a testimonial area on your website.
- Entice new customers with free roof estimates and inspections. Get to know potential clients and set their minds at ease by offering a free roof estimate. Take some time to get to know them and their needs. Follow it up with outstanding work, and you have a customer for life.
Keep Growing while Protecting Your Roofing Enterprise with the Right Contractor Insurance
Gain new clients while keeping your organization protected by building an online presence and seeking roofing contractor insurance. The brokers at the Business Insurance Center help many contractors across different construction segments. We can assist you in ensuring you have the coverage you need. Give us a call today and let’s work together!
Request a quote online or call us to ask about roofing contractor insurance. Chat with a knowledgeable and experienced broker at the Business Insurance Center. We have a 24/7 call center to serve you and an online Live Chat operator.