How to Get More Clients for Your Janitorial Services Business

February 17, 2020 Blog

Tips from the Business Insurance Center

Hanging out the proverbial shingle does not necessarily mean clients will flood your phone with calls. Instead, you may only get crickets. When you are new to the game, finding clients can be hard. It can be a struggle even for those who have been in the industry for years. If a business is off to a promising start, some of us can be naïve and think we can pull new clients out of a magical hat. Other times, we may focus our marketing dollars, resources, and time in the wrong direction. To get more clients, or better yet, the right clients, is more about focus than throwing your name out in the wind hoping that someone is listening.

Make the most of your marketing efforts when you focus on whom you want to work with and aim for them. Remember that safeguarding your enterprise will help you stay in business so that you can attain the perfect clientele for your goals. The brokers at the Business Insurance Center know the type of insurance for janitorial services that you need. Let us help you get the right policies for you and your company.

4 Tips for Getting More Clients for Your Cleaning Business

Once you have the right insurance for your janitorial services in place, it’s time to grow the business. You can find clients quicker when you take a few actions steps like these:

  1. Decide whom you want to work with (aka find your ideal client): Think about your favorite customers. What draws you to them? Do you prefer office buildings full of professionals like accountants and attorneys? Maybe you like cleaning car dealerships or medical offices. Once you figure this out, think about their careers, where they may live, and what social media sites they may frequent.
  2. Develop your marketing plan. This can be as fancy or simple as you feel necessary, but it is essential. Remember where your ideal client hangs out on social media? You want to show up there with posts and photos that offer value and service their needs, not yours. Try to solve their problems and how you can help with the solution. You may even want to start a blog on your site.
  3. Defer to some of your existing customers. Word-of-mouth and referrals are an excellent way to find new clients. You may even ask for testimonials from existing accounts to put on your website.
  4. Make it all about your customer and their needs. In everything you do in your business, it should always about the client’s needs, never yours. Ensure they know without a doubt the benefits you bring to the table that will make their home or office impeccably clean and tidy.

Grow Your Cleaning Business – Protect It with Insurance for Janitorial Services

Find new clients to keep growing your company. While you are focused on growth, talk to an experienced broker about the best insurance coverage for your janitorial service. Our team is available to discuss your needs, find any gaps in existing policies, and tailor a plan to give you the best possible protection at reasonable rates. For years, we have serviced small business owners like you with all your insurance requirements. We understand the demands you face. Let us help you get the policies you need to keep you going strong.

Request a quote online or call and speak with a knowledgeable and experienced broker at the Business Insurance Center. We have a 24/7 call center to serve you and an online Live Chat operator. 

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