Why You Need a Blog for Your HVAC Business

December 02, 2020 Blog

Tips from Your Dependable HVAC Contractor Insurance Provider

Sometimes in the service industry, it is easy to focus on the hands-on, day-to-day items that keep your customers happy. You need to keep moving from one project to the next to ensure homeowners and businesses have heat in the dead of winter. You may think your job is not as exciting as others and therefore, doesn’t warrant an impressive social media account. You might think that writing a blog is useless. You’re mistaken.

Grow your position as an expert in the HVAC service industry when you start a company blog. You can benefit from more clientele, and the opportunity to serve many more than you ever thought possible without leaving your work truck. The brokers at The Business Insurance Center know that growing a company takes hard work. We also understand that you need HVAC contractor insurance to ensure your efforts are not wasted.

Why You Should Have a Blog for Your HVAC Service Company

Have you considered a blog or other types of marketing in today’s online world? Here are a few reasons to start a company blog:

  1. You become the go-to HVAC service company in your area. By sharing information in blog posts, you show those in your service area your area of expertise. When you produce a post answering a question, your audience (i.e., those looking for this answer) knows they can come to you for help. They recognize your authority.
  2. You increase your search engine visibility. There are very few people who don’t use the Internet. Our cell phones ensure we can always find the information we seek. Search engines utilize the frequency of your posts, the length, the accuracy, and the keywords to rank information. Well-written posts with accurate information and regular publishing will aid your blog in making its way to the top of the page where customers can see you.
  3. You build rapport with established and potential customers. Sharing information through comments on your blog can aid you in creating a good rapport with potential customers. You may also get more engagement by posting a link to the blog post on your social media accounts. So, consider blogging as a part of an overall marketing package.

What You Should Cover on Your HVAC Blog

If the thought of sitting down to write a blog post gives you flashbacks of your super uptight ninth-grade English Composition teacher, take a deep breath. Remember that you are an expert in your field, and you answer these kinds of questions every day. Now you’re just putting your knowledge in written form to help more people. Consider these ideas to spark your creativity:

  1. Talk about the importance of regular maintenance.
  2. Discuss how to prep an air conditioner for the winter.
  3. Explain how a ductless heat pump works and the benefits of owning one.
  4. Give tips for preparing for bad weather like hurricanes.
  5. Share frequently asked questions about HVAC systems.
  6. Explain the how-to’s of cleaning and changing out filters and vents.
  7. Share your take on the best heating and cooling options for specific types of rooms, like basements or sunrooms.

Keep Protected with HVAC Contractor Insurance from The Business Insurance Center

Stake your claim as an expert in your field when you regularly create and publish content on your company’s blog. Don’t forget to have the right HVAC contractor insurance in place as well. You never know when things will take off and you need the protection good coverage provides. The knowledgeable brokers at The Business Insurance Center are happy to help you get the policies you need at rates you can afford. Call us today to ask what we can do.

Request a quote online or call and speak with a knowledgeable and experienced broker at The Business Insurance Center about insurance for HVAC contractors. We have a 24/7 call center to serve you and an online Live Chat operator. 

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